The team at Fountain Court Apartments were delighted to win Best Use of Social Media at the Serviced Apartment Awards 2019.
We were against fierce competition from international serviced apartment providers but were thrilled to come out on top and be commended for our hard work across Facebook, Twitter, Instagram and LinkedIn over the last year. The official report stated “For one person to have achieved all this is beyond exceptional. The blending of evergreen and seasonal content, combined with the different use of media channels but all aligned to a central strategic goal is fantastic.”
We have seen extreme growth on social media over the last year, with it’s Instagram followers doubling since September and average post engagement increasing significantly.
Fountain Court showcasing Edinburgh on their Instagram account
Director John Neil said: “It is a great honour for Fountain Court to not only have been shortlisted, but to win this prestigious international award, and we are all extremely proud of this achievement. The recognition for the best use of social media is testament to the hard work, dedication and creative approach taken by Steven Watson over the past year, which has clearly delivered fantastic results for our business.”
Digital Marketing Manager Steven Watson who manages the company’s social media accounts said: “I am delighted to have been recognised for the cutting-edge social media strategy that we have employed over the last year. We have worked hard to not only tell the world about the fantastic work we do here at Fountain Court but also to promote Edinburgh as the outstanding tourist destination that it is.”
He also added that “social media has always been a key part of our marketing mix; more and more people simply want to talk to companies online. We have found that using social media to show our brand personality and add a sense of humour to what we do has been key to our success online. It is crucial for us to be social with our customers.”
For stories and information about Edinburgh, follow us on Facebook and Twitter. If beautiful photography of Auld Reekie is up your street, then check out our Instagram. Or if you’re a regular business traveller then we have some great tips for you over on our LinkedIn page.
Press enquiries: Steven.Watson@fountaincourt.com